Jurookjurook Brewery, a local brewery in Gangneung, said on the 16th that it won the grand prize at the "2026 Korea Wine & Spirits Awards" with two types of makgeolli.
Jurookjurook Brewery said that "Gureumsin Coffee makgeolli 7%" and "Gangneung Gureumsin makgeolli 12%" each won the grand prize. Product planning differentiated by local identity and modern interpretation drew praise.
The award-winning "Gangneung Gureumsin makgeolli 12%" is a traditional-style makgeolli with deep grain flavors and a balanced body. Despite its relatively high alcohol content, its gentle fermentation aroma and clean acidity come together in harmony. In particular, its flavors stand out clearly when enjoyed on the rock (pouring the drink over ice).
"Gureumsin Coffee makgeolli 7%" was inspired by Gangneung's coffee culture. Using decaffeinated beans from Terra Rosa, a leading coffee brand in Gangneung, it adds a subtle coffee aroma to makgeolli's signature smooth texture. With a low 7% alcohol content, even consumers unfamiliar with traditional liquor can enjoy it without burden.
Jurookjurook Brewery is continuing product development that uses local resources while maintaining the fundamentals of traditional fermentation methods. In particular, by introducing makgeolli that embodies local identity for tourists visiting Gangneung, it is expanding its presence in the traditional liquor market.
A Jurookjurook Brewery official said, "It is meaningful that products capturing Gangneung's stories and local identity received good evaluations," and added, "We will continue to grow into a traditional liquor brand representing Gangneung through various attempts and product development."