Lotte Department Store said on the 16th that it will exclusively operate a Polo Ralph Lauren popup store (temporary shop) on basement level 1 of Jamsil Avenuel from the 18th to the 29th.
The popup will showcase the brand's signature polo shirt collection, the 2026 S/S new arrivals, and the "POLO PLAY" bag collection, all in one place.
Popup store-only items have also been prepared. Four bear charms will be sold exclusively here: three color-matched with the "POLO PLAY" bags and one reflecting a Western theme.
The space is designed with the motif of a port city in southern France. It uses a variety of colors to create an exotic atmosphere, and photo spots have been set up throughout so visitors can enjoy a different experience. A postcard-making area where customers can participate directly has also been created to enhance the hands-on element.
A promotion to mark the opening will also run. During the event, customers who make same-day purchases of 600,000 won, 1 million won, or 2 million won or more will receive Lotte gift certificates worth 10% of the purchase amount. In addition, customers who purchase the "POLO PLAY" bag collection will receive a special thank-you gift available only at the Jamsil Avenuel popup.
Lee Jae-ho, head of Lotte Department Store's menswear team, said, "To welcome the full spring–summer season, we have prepared an exclusive-concept popup store for 'Polo Ralph Lauren,' a brand beloved by a wide range of customers across ages," adding, "We plan to continue proposing new shopping experiences through differentiated content that reflects seasonality and brand heritage."