Korea beauty corporations APR joined as an official sponsor of the world's largest music festival, "Coachella." During the event, Blackpink's Lisa visited the Medicube booth, drawing attention.
APR said on the 15th that Blackpink's Lisa visited the Medicube booth within "Coachella" on the 9th (local time) in California. APR participated as Coachella's official sponsor, the first among Korea beauty corporations, and plans to operate the booth through the 17th.
Lisa, who visited Coachella again this year after last year, tried various products and event programs at the Medicube booth. She also shared photos of the products she tried and the booth on her personal social media (SNS) account.
Earlier, in January this year, Lisa also posted on her SNS account a look at using the Medicube Age-R beauty device. In a video introducing her daily routine, she was shown caring for her skin with the Medicube Age-R "Booster Pro Kuromi Edition."
Booster Pro is the first self-produced model of Medicube Age-R. In October last year in Gyeongju, it was provided as an official sponsored product to spouses of national leaders at the Asia-Pacific Economic Cooperation (APEC) summit.
An APR official said, "Through operating the Medicube booth at this Coachella, we plan to further strengthen brand awareness among global consumers," adding, "We will continue to create various settings where people can experience the Medicube brand."