Aekyung Industrial Co. has entered the Polish market with Korea-made hair care products.
Aekyung Industrial Co. said on the 15th that hair care brands "Cica Labo" and "Alpist" have launched at Poland's leading drugstore chain Rossmann Poland.
On Mar. 3, it released a total of nine products — five Cica Labo items and four Alpist items — across all Rossmann Poland stores and the official online mall, securing about 2,000 distribution outlets. The company plans to use this launch to expand consumer touchpoints in the European market.
Behind this entry is the growth of Poland's hair care market. As of 2024, the Polish hair care market is worth about 1.6 trillion won and is recording an average annual growth rate of about 6%. Alongside a distribution structure centered on drugstores, demand is rising for functional scalp care products and vegan-concept products.
Recently, a "skinification" trend of treating the scalp like facial skin has been spreading locally, increasing interest in functional products for scalp soothing and hydration. Analysts also note a growing preference for clean and vegan beauty based on natural ingredients.
Aekyung Industrial Co. plans to emphasize soothing and hydrating care for sensitive scalps based on cica ingredients through Cica Labo. Alpist will be positioned as vegan scalp care centered on naturally derived ingredients.
This Rossmann Poland launch marks the first entry of the two brands into a major European drugstore. Aekyung Industrial Co. plans to expand its product lineup to treatments, essences, and body care based on local sales performance, while also considering further expansion into countries where Rossmann operates, including Germany, the Czech Republic, and Hungary, as well as major European beauty channels.