CJ Olive Young (hereafter Olive Young) said on the 14th that it will introduce Google Cloud's "Gemini Enterprise" to the work environment of all employees for the first time in Korea's retail industry. The move aims to enhance professional expertise based on data and AI.
Gemini Enterprise is an AI platform that helps corporations build and use AI tools tailored to their needs by leveraging their own data. The adoption is intended to proactively respond to data-driven decision-making and personalized services, which have emerged as core competitive advantages in the retail industry. Olive Young has continued to advance its data infrastructure and steadily expand the scope of AI adoption.
Olive Young plans to fully introduce Generative AI across its operations so that any employee can improve how they work using AI. In particular, even non-developer roles such as merchandisers (MDs) and marketing staff will be able to build AI tools themselves and use them for tasks such as market research and customer data analysis that were previously handled manually.
Changes are also expected in store operations. Olive Young plans to use AI to improve operational efficiency by identifying shelf displays and inventory status in real time.
The share of AI use is expected to grow further as it expands its global business. Olive Young plans to expand AI adoption across various areas, including providing product information tailored to each country's language environment and customer characteristics.
Olive Young said it will not stop at simply adopting AI tools but will pursue long-term operational innovation by integrating AI across platform operations, including its logistics network.
An Olive Young official said, "We aim to enhance each employee's ability to use AI, naturally embed AI across the organization, and build a foundation to respond swiftly to the changing market," adding, "Based on this, we will continue to advance customer experience at home and abroad and strengthen our competitiveness as a leading platform for K-beauty."