Traditional liquor brewing startup Doodle Brewery said on the 14th that it won the grand prize in the Koreansul Korean rice wine institutional sector at the 2026 Korea Wine & Spirits Awards. The winning product is Holssi 10 Bangto.
Holssi 10 Bangto is a premium Korean rice wine that uses Jeongdami, a specialty rice from Suwon, Gyeonggi Province, as the main ingredient and oven-roasted cherry tomatoes as a supplementary ingredient. Unlike typical fruit-addition methods, it roasts the materials and supplies to heighten the umami and flavor of the cherry tomatoes.
The product achieves a harmonious balance of rice's natural sweetness and cherry tomatoes' acidity without using artificial sweeteners. The alcohol content is designed at 10%, emphasizing a smooth finish, and it is considered suitable as an aperitif or with meals. Its red hue and package design target younger consumers and demand for home parties and gifts.
Doodle Brewery has built a five-item lineup including Holssi 10 Bangto, Holssi 6, Holssi 12, Holssi 14, and Holssi 15. Each product differentiates its unique storytelling and flavor design.
Chief Executive O Dasom of Doodle Brewery said, "As the name suggests, we hope the flavors of our traditional liquor spread far and wide like dandelion seeds," adding, "We plan to continue rolling out new products that combine seasonal ingredients with new brewing techniques and ingredients."
Doodle Brewery plans to use this award as a springboard to expand its online and offline distribution networks and strengthen pairing collaborations with dining brands. It also plans to accelerate its presence in the traditional liquor market by promoting new product development based on partnerships with local farms and launching seasonal limited lineups.