Baskin-Robbins said on the 14th that it posted strong results in the first quarter after new products tied to Dubai proved successful.
According to Baskin-Robbins, as sales of recently launched products such as "Mom Is an Alien from Dubai" and "Dujjona Mochi Pistachio" rose, overall operating profit in the first quarter increased 110% from a year earlier.
Baskin-Robbins said its trend-focused product strategy proved effective.
The flagship product is "Mom Is an Alien from Dubai." It adds pistachio ribbon and chewy chocolate rice-cake balls to "Mom Is an Alien," a Baskin-Robbins steady seller, by incorporating the "Dubai style" trend.
The product recorded cumulative sales of 1.42 million units 22 days after its launch at the end of February.
Baskin-Robbins successively released related products such as "Dubai-st Choco Pistachio Blast," "Dujjona Mochi Pistachio," "Dujjona Baumkuchen," and "Dubai Crunch Bonbon."
A Baskin-Robbins official said, "Reinterpreting buzzworthy desserts with the brand's own know-how and presenting them has led to a positive response," adding, "We will continue to develop products that reflect consumers' segmented preferences and trends to strengthen brand competitiveness."