Zigzag, the style commerce platform operated by Kakao Style, said on the 13th that it will hold "Life Week" through the 27th and sell popular brand products at discounts of up to 95%.
Life Week is a promotion that Zigzag runs once a month on a regular basis. It offers a variety of lifestyle products at discounted prices, including beauty and grooming devices such as hair irons, massagers, and epilators, as well as travel goods, home living items, and tickets for performances and exhibitions.
About 540 of Zigzag's major lifestyle brands, including Lafitta, Sinjimoru, Branden, Vodana, and Pulio, are joining this event. During the event period, popular products will be sold at discounts of up to 95%, and all customers will receive a coupon pack for discounts of up to 20%. Customers making their first purchase in the Life category will also receive a separate 25% off coupon.
In particular, this Life Week introduces a new "relay special price" section that is refreshed every three days. Starting with self-care, it will sequentially showcase popular products by category, including digital accessories and travel and culture. A 30% off coupon applicable to each category will also be newly released every 72 hours.
Along with this, it will run sections for best deals, trending items, and direct-shipping specials. It has also prepared a separate spring items section tailored to travel and outing demand in spring. In addition, it has organized dedicated sections by category—tech, digital accessories, home living, and daily necessities—to improve shopping convenience.
A Kakao Style official said, "We will continue to introduce a variety of products and benefits to provide a better shopping experience across fashion, beauty, and lifestyle."