Lotte Outlet and Mall said on the 13th it will hold the first mega discount event of 2026, the "Black Super Show (BLACK SUPER SHOW)," from the 17th to the 19th to mark spring outing season.
The core of this event is the "Black Price (BLACK Price)," which takes an additional discount off outlet prices. Under the concept of an "April Black Friday," brands across all categories—luxury, contemporary, sports, casual, and kids—such as Nike, Adidas, New Balance, Lacoste, Michael Kors, Theory, and Sandro will participate. During the event, an extra 10%–30% discount will be applied on top of existing markdowns.
It will also roll out special deals on popular spring-summer items at up to 70% off. Representative items include Discovery men's lightweight stretch packable windbreaker for 44,700 won, Guess women's cool-touch wide denim for 59,000 won, and Lacoste color-tipping polo sweater for 89,000 won. Alongside these, it will operate large-scale special deal inventories across young casual, sports, and lifestyle. By store, themed events include a Guess special sale at Gimhae, New Balance special sales at Uiwang and Cheongju, a Laura Ashley Home Refresh Festa at Gimhae, Icheon, and Dongbusan, and an ABC Mart special sale at Suwan.
The special event targeting women customers, "Daehyun Week," runs through Wed., the 22nd. At main stores of popular brands such as MOJO, D'UEL, JUCY JUDY, and CC Collect, shoppers will receive an additional 20% off, plus a 3% perk depending on purchase amount by brand. Each store's event hall will also focus on rolling out special deals at up to 70% off.
Customer-participation events are also prepared. The representative one is a "lucky draw" offering up to 10 million won in annual shopping support funds. From the 13th to the 19th, those who enter via the mobile app and make a purchase during the event period by visiting a store will be entered into a drawing. The more brands a customer buys from, the greater the chance to win prizes. One first-prize winner will receive 10 million won annually, three second-prize winners will receive 1 million won annually, 30 third-prize winners will receive 50,000 won, and 66 fourth-prize winners will receive 10,000 won in shopping support funds.
Experience-based content for family visitors will also run over the weekend. At six Premium Outlets—Dongbusan, Gimhae, Giheung, Icheon, Paju, and Uiwang—circus performances will be staged. From comedy nonverbal circus to two-person large-scale circus acts, each store will offer unique attractions. At Uiwang, a BYD electric vehicle pop-up store will be presented to experience the latest mobility trends.
In addition, Lotte Department Store has prepared value-focused promotions, including providing a 4,000-won discount coupon to the first 5,000 customers for use with payments of 20,000 won or more at outlet F&B stores, and giving Lotte gift certificates worth 5% to customers who purchase 500,000 won, 1 million won, or 2 million won or more with a Lotte Card.