Paldo Co. and hy (Korea Yakult) said on the 13th they launched ARIH, a global brand created in collaboration with the world-renowned idol group BTS.
The concept of Ari, in which BTS members participated directly from the planning stage, including the brand name, flavors, and design, is "balance, happiness, and health in everyday life."
Paldo Co. and hy plan to introduce three products as Ari's first lineup, tailored to modern eating habits. The lineup includes: ▲ Modern Noodle, a stir-fried noodle that uses liquid soup ▲ a postbiotic energy drink with natural caffeine ▲ and Dual Biotic Soda, a low-sugar beverage with dietary fiber. In particular, Modern Noodle features East–West flavor combinations such as gochujang butter and truffle bulgogi.
According to the two companies, the three products will go on sale first starting on the 24th at Walmart stores across the United States and on its online mall. In Korea, they are slated for release at the end of next month after consultation with distribution partners.
A Paldo Co. and hy official said, "Ari is a brand that symbolizes a new way global culture turns into consumption," adding, "Based on the philosophy shared with BTS, we will promote the new lifestyle proposed by K-food to the world."