Convenience store 7-Eleven said on the 12th that it will join the "April Companion Festival," a consumption-promotion event led by the Ministry of SMEs and Startups, as a key partner.
The Companion Festival is an online and offline consumption campaign in which the government, local governments, and private retailers participate to revitalize regional economies and support small and midsize enterprises and small business owners. Among convenience store chains, only 7-Eleven is participating.
7-Eleven will run a prize giveaway for customers who buy lunch boxes. The items eligible for the Companion Festival are four types of lunch boxes made by 7-Eleven's small partner companies.
In addition to the lunch box purchase event for small partner companies, 7-Eleven will also promote the Companion Festival to boost participation. 7-Eleven will post promotional posters on the entrance doors of its directly operated stores nationwide and stores in major areas frequented by foreign visitors. It will also display promotional posters on the point-of-sale (POS) systems and digital signage at all stores.
A 7-Eleven official said, "We decided to participate in support of the broader societal goal of protecting small and midsize enterprises and small business owners and to help foster a culture of growing together," adding, "We will continue to actively pursue a variety of activities for shared growth with our small partner companies."