New Balance, the sports brand of E-Land World, said on the 12th that it opened a pop-up store in collaboration with webtoon artist Kian84.
The pop-up store opened on the 10th at the New Balance directly managed Seongsu store and the Center Hall on the first floor of Lotte Time Villas Suwon. The Seongsu store will operate through the end of this month, and the Suwon store through the 16th of this month.
At the pop-up store, a variety of products such as apparel, gear, and shoes created in collaboration with artist Kian84 are on sale.
For customers who purchase the SC Trainer running shoes on a first-come, first-served basis, a shoebox autographed by Kian84, collaboration shoelaces, and a collaboration tote bag will be provided.
On the 21st of this month, a running session with artist Kian84 will also be held in Yeouido.
A New Balance official said, "We planned this pop-up store so visitors can experience the collaboration with artist Kian84 firsthand on site," adding, "We will continue to provide consumers with new experiences through diverse content and events."