Dining Brands Group Co.'s casual dining restaurant brand Outback Steakhouse (hereinafter Outback) said on the 10th it has selected actor Ahn Hyo-seop as the narrator for its new ad campaign, "Black Label Sizzling Steak." Ahn is set to serve as a "storyteller" who conveys the value of premium gastronomy that Outback pursues and the narrative of the "Black Label Steak."
Ahn Hyo-seop is regarded as an actor with a distinctive voice performance and exceptional delivery, having recently taken part as a voice actor in global animated films that drew major attention worldwide. Outback reportedly assessed him internally as the optimal figure to heighten immersion in this campaign.
The new ad campaign video featuring Ahn Hyo-seop's voice will be released on the 13th. The video is set to create a movie-like mood as Ahn's signature baritone narrates the sizzling sounds and the steak's flavors.
The Black Label Sizzling Edition was launched in stores nationwide on the 1st of this month. It is delivered to customers' tables with a sizzling sound on a 230-degree hot plate. Outback said customer response has continued as word of mouth spread from the moment of launch that it is a "premium steak that satisfies the five senses."
An Outback official said, "Actor Ahn Hyo-seop is receiving great love from the public for his sincere acting and attractive voice. We selected him after assessing him as the perfect narrator to convey the story of the new campaign we will introduce."