Low-priced coffee franchise MEGA MGC COFFEE said on the 10th that cumulative orders for "MGC's seasoned cup chicken," released on the 12th, surpassed about 350,000.
MGC's seasoned cup chicken is a collaboration with the home-chicken brand "Sase." MEGA MGC COFFEE said word-of-mouth spread through online communities and social media (SNS), pushing sales speed to a level of one order every 8 seconds.
Expanding the product lineup to match consumer response also appears to have worked. As the spring-season menu item "coffee chocolate chip gelato choux cream latte" continued to sell steadily, MEGA MGC COFFEE added "choux cream latte," which removes the gelato from the existing menu to emphasize its inherent smoothness, on the 2nd.
A MEGA MGC COFFEE official said, "We will continue to push boundaries and keep trying things that add joy to everyday life, including developing high-quality menus that can be enjoyed without burden in an era of high inflation."