CJ Olive Young said on the 10th that it will introduce its own points system, "Olive Point (OLIVE POINT)," in May for Olive Young members, "Olive Members."
"Olive Point" is a membership-based point that can be used like cash when paying at the Olive Young online mall and offline stores. It is designed so members can also enjoy point-earning benefits by taking part in promotions or services conducted both online and offline.
For "Olive Members," Olive Points will be earned in addition to the existing CJ ONE points. Various events where Olive Points are earned will be unveiled sequentially.
Olive Young has continued to strengthen "Olive Members" benefits. For top-tier members, Gold and Black Olive, it operates an experiential class, "Olive Class," each month in collaboration with beauty and wellness brands.
Recently, it offered cooking classes in collaboration with the Hyundai Card Cooking Library and provided online and offline lectures through a partnership with the talent-sharing platform Taling.
Olive Members tiers are determined based on the total purchase amount online and offline over the previous six months. It operates five tiers: ▲ Gold (1 million won or more) ▲ Black (700,000 won or more and less than 1 million won) ▲ Green (400,000 won or more and less than 700,000 won) ▲ Pink (100,000 won or more and less than 400,000 won) ▲ Baby (less than 100,000 won).