A TWOSOME PLACE said on the 10th that it posted an operating profit of 36.3 billion won last year. That was up 11% from a year earlier.
Revenue for the same period rose 12% from a year earlier to 582.4 billion won. The company said its dessert-focused product strategy drove broad-based growth in coffee and beverages. As a result, A TWOSOME PLACE set record results for the third straight year.
As of the end of last year, A TWOSOME PLACE operates 1,729 stores nationwide. It opened 117 new stores last year alone.
Consumer sales totaled 1.0874 trillion won on an internal tally last year. That was about a 13% increase from a year earlier. A TWOSOME PLACE surpassed 1 trillion won for the first time since its founding. The annual same-store sales growth rate rose 7% from a year earlier. During the same period, sales of new products and digital channels rose 22% and 33%, respectively.
The company said these results stemmed from a dessert-specialization strategy that ramped up after Chief Executive Moon Young-ju joined in the second half of 2023, along with stronger research and development (R&D) and product-centered emotional marketing working in tandem. These have become the company's core growth pillars. This not only strengthened brand differentiation as a premium dessert cafe but also increased customer preference for hit and flagship products.
A TWOSOME PLACE also maintained a stable revenue structure through companywide operational efficiency and systematic expense management, even as external cost burdens such as higher prices for coffee beans and key ingredients and a rising exchange rate persisted. In addition, it continued efforts to grow with franchisees, including: ▲ adopting card payments for franchisee delivery settlements ▲ running a regular franchisee council ▲ following advance consent procedures for new products and promotions ▲ the headquarters covering 100% of advertising campaign and marketing costs for three consecutive years. As a result, average sales per franchise store grew 8.3% from a year earlier.
A TWOSOME PLACE CEO Moon Young-ju said, "Even in a difficult environment, we achieved these results by putting customer satisfaction first, working to grow together with franchisees, and through the dedication of our employees," adding, "We will continue to further enhance the customer experience through ongoing quality improvements and differentiated new product development, and pursue sustainable growth based on cooperative, win-win partnerships with our franchisees."