Orion said on the 9th it will roll out Choco Songi matcha, a product first introduced as a limited edition in Oct. last year, as a regular item. The limited-edition Choco Songi matcha became a sensation, selling out all 1 million units in a short period.
The official launch of Choco Songi matcha reflects consumer requests for a relaunch made through the customer center and Orion's official social media (SNS). As matcha gained popularity beyond a passing fad to become a mainstream flavor choice, requests poured in from consumers such as "I want to keep eating Choco Songi matcha" and "Please release it as a regular product."
The newly reintroduced Choco Songi matcha features a deep, rich matcha flavor and a cacao biscuit. Orion said the design—with a green matcha cap and a black cacao biscuit—adds visual fun.
An Orion official said, "We decided to officially launch Choco Songi matcha thanks to the matcha craze that has taken root as an overseas trend and the enthusiastic support of consumers."