Shinsegae Duty Free opened an official Medicube store at its Myeongdong location in step with rising demand for beauty devices.
Shinsegae Duty Free said on the 9th that it opened an official Medicube store on the 10th floor K-beauty zone of its Myeongdong location on the 8th. Building on demand secured through its online mall-only launch, the move is a strategy to meet offline trial needs.
Since joining Shinsegae Duty Free's online mall in 2024, Medicube has maintained steady growth led by beauty devices. In fact, Medicube sales at Shinsegae Duty Free rose about 230% last year from a year earlier.
Offline demand was also confirmed. A pop-up store operated at the Myeongdong location for about six months from Oct. 1 last year to the 8th served as a test bed to gauge customer trial demand. After the pop-up, average monthly brand sales and the number of purchasing customers each increased 30%.
The official store sells Medicube AGE-R beauty devices along with basic skincare products. It also unveiled the new AGE-R Booster Pro X2. The Booster Pro X2 is a next-generation beauty device introduced about two and a half years after the flagship Booster Pro.
A Shinsegae Duty Free official said, "Demand formed mainly online is clearly extending into offline trials and translating into purchases," adding, "We will strengthen experience-based content to continuously expand global customers' beauty shopping experiences."