Mom's Touch said on the 9th that it has released three new home meal replacement (HMR) items, the "Ttoit Chicken" line.
"Ttoit" is Mom's Touch's new HMR lineup that carries the meaning of "a taste you want to eat again and again." Mom's Touch said that, starting with this HMR launch, it will expand customer touchpoints and diversify its mid- to long-term growth engines by continuously rolling out new HMR items based on product competitiveness.
The three new "Ttoit Chicken" items (spicy cheese, seasoned, honey garlic) preserve the core taste with Mom's Touch's chicken seasoning know-how while reflecting manufacturing methods tailored to home cooking environments.
Reflecting the "healthy pleasure" trend, it uses low-sugar sauces that incorporate alternative sweeteners such as allulose. It also comes in small packages that are easy to store and cook, in line with the rise of single-person households, enhancing convenience.
Mom's Touch plans to differentiate the products from existing franchise offerings by applying HMR specifications and standards optimized for in-home consumption and to uphold its principle of mutual growth by protecting franchise revenue through the operation of separate, online-focused distribution channels. The three "Ttoit Chicken" items go on sale on Kurly starting today, with sales channels to gradually expand to hypermarkets and convenience stores.
A Mom's Touch official said, "Starting with the launch of three Ttoit Chicken items, we plan to continuously expand the Ttoit lineup to include pizza, sauces, and more."