Goodai Global said on the 8th that it changed the name of its Japan subsidiary from "D&ACE" to "Goodai Global Japan" and appointed Oh Dong-hun as the new CEO.
Goodai Global Japan plans to expand its business as a multi-brand distribution platform beyond its previous role focused on TirTir and to increase its dominance in the Japan market.
Goodai Global has distributed a variety of brands in Japan, including TirTir, Beauty of Joseon, SKIN1004, UNOVE, and BBIA. It is diversifying its portfolio by expanding categories from makeup to skincare and hair care.
It has also secured local distribution channels. Based on partnerships with key vendors in Japan such as IDA, Oyama, and ARATA, it has established placements in about 13,000 offline stores nationwide.
In particular, it has expanded its distribution base by entering major channels such as "@cosme," Japan's largest integrated online-offline beauty platform, and "Loft" and "PLAZA," the country's two leading lifestyle select shops.
Going forward, Goodai Global Japan plans to expand its global business through strategic collaboration with "Hansung USA," its distribution hub in the Americas. Its strategy is to serve as a distribution hub connecting Asia and North America by discovering Japan (J-Beauty) brands and supplying them to Hansung USA's North American network.
New CEO Oh Dong-hun has built a distribution network in the Japan beauty market for the past 10-plus years. He is credited with leading the successful localization of major K-beauty brands such as Medicube, d'Alba, Anua, numbuzin, and fwee.
Oh said, "We will support the local landing of promising beauty brands worldwide based on distribution infrastructure in Japan," adding, "We will grow into a global distribution platform through synergies with overseas networks, including in North America."