Lotte Mart said on the 8th that it will hold a large-scale discount event, "PB Festa," for three weeks from the 9th to the 29th of this month, focusing on its flagship private brands "Oneul Joeun" and "Yorihada." It will roll out a wide range of discounted foods and household goods with high purchase frequency and introduce new home meal replacement (HMR) items created in collaboration with star chefs.
During the event, Lotte Mart will discount 48 high-demand "Oneul Joeun" items, including dairy products, snacks, and beverages. The flagship "Oneul Joeun Daily Milk (1L)" will be 1,880 won; "Oneul Joeun Chocolate Milk, Strawberry Milk, Banana Milk (each 200ml)" will be 500 won each; and "Oneul Joeun Spoonable Yogurt 3 varieties (each 80g×4-pack)" will be 1,500 won each.
"Oneul Joeun Potato, Onion Thin Crackers (each 75g)" will be 500 won each, and "Oneul Joeun Green Apple, Grape Sparkling Zero, Peach Iced Tea Zero (each 500ml)" will be 780 won each. The high-demand side dish items "Oneul Joeun One-Pack-a-Day Square Fish Cake (160g)" and "Oneul Joeun Value One-Pack Square Fish Cake (320g)" will be sold for 1,000 won and 2,000 won, respectively.
Various household goods will also be offered at single price points. "Oneul Joeun 3-ply 300-sheet Tissue," made from 100% natural pulp, and "Oneul Joeun 3-ply Pocket Mini Tissue (6-pack)" will be priced at 1,000 won each. "Oneul Joeun Peanut 100% Peanut Butter, 2 varieties," with no added sugar, will be 4,990 won, and "Low-sugar Protein Bar Mini (144g)" will be 2,990 won.
Lotte Mart will also launch 20 star chef edition items to coincide with the PB Festa schedule. The new products are Korean and Japanese HMRs based on recipes by chefs Ahn Yu-seong and Jung ho-young, who gained recognition this year through cooking variety shows.
Among the HMR lineup, 12 items including "Yorihada × Ahn Yu-seong Tare Yakitori Skewers (300g)" and "Yorihada × Jung ho-young Cheonggyul Cold Udon (for 2)" will be 20% off per item when purchasing two or more.
During the same period, "Yorihada × Ahn Yu-seong Namdo-style Sliced Napa Cabbage Kimchi (800g)," "Namdo-style Gat Kimchi (500g)," and "Namdo-style Young Radish Water Kimchi (800g)" will come with a 2+1 offer. "Yorihada × Ahn Yu-seong Seoul-style Seolleongtang (460g)" and "Yorihada × Ahn Yu-seong Naju-style Gomtang (500g)" will be sold under the same promotion.
Also, from Apr. 9 to 15, for one week, 11 Yorihada marinated meat items including "Yorihada Chwinamul-loaded Beef Bulgogi (600g)," as well as "Yorihada × Ahn Yu-seong Namdo-style Mushroom-stuffed Tteokgalbi (440g)" and "Yorihada × Ahn Yu-seong Namdo-style Perilla Oil Aged Kimchi Samhap (550g)," will be 50% off for L.Point members.