Specialty coffee brand TERAROSA will roll out its "The Power of Coffee" campaign based on a partnership with coffee-growing regions in Honduras
The campaign focuses on highlighting partnerships with origins throughout the process of producing coffee. Following Rwanda last year, this year centers on collaboration cases with origins in Honduras.
The campaign is carried out through a collaboration with the couple Marisabel and Moises of the Honduras El Puente farm. TERAROSA's roughly 15-year transaction relationship is part of the story.
As part of the campaign, the "Honduras Marcala Mari & Moi" beans will be introduced as a "Kingkong" product. TERAROSA also plans to attend the El Puente farm's 30th anniversary event on the 18th.
A variety of promotions are also prepared. Through the 30th, customers who purchase a drink at stores nationwide and follow TERAROSA's official Instagram will receive a campaign limited-edition drip bag.
Through the 31st of next month, customers who take photos that include campaign slogans, such as in-store posters and cup sleeves, and upload them to their personal social media with hashtags will receive prizes such as tumblers and drip bags through weekly drawings.
Next month, TERAROSA will release the campaign video on its official social media and hold a comment event so customers can take part in and relate to the campaign. For details, check TERAROSA's official website and stores nationwide.