Hyundai Department Store said on the 7th that The Hyundai Hi has joined Kakao Tools as a partner in the premium e-commerce category. Kakao Tools is a service in which artificial intelligence (AI) proposes customized information by linking a range of everyday external services—such as beauty, fashion, travel, and jobs—within the KakaoTalk chat environment.
Kakao Tools is available at the top of the KakaoTalk chat tab under ChatGPT for Kakao. After AI analyzes the context of its conversation with a user, it pulls highly relevant external service information and presents it in the chat window.
To use The Hyundai Hi within Kakao Tools, go to Kakao Tools from the ChatGPT for Kakao settings menu and add The Hyundai Hi Tool. The Hyundai Hi includes not only premium lifestyle brands and product information selected by Hyundai Department Store, but also a wide range of databases related to popup stores (temporary shops) and restaurant districts within Hyundai Department Store, enabling AI to recommend shopping information tailored to the question.
For example, if you enter questions such as "Recommend men's shoe brands for people in their 30s that are appropriate for work but still stylish," or "What would be a good Mother's Day gift for a mother who likes perfume?", the AI will propose customized recommendations based on The Hyundai Hi content.
If you need brand stories, detailed product information, purchases, payments, or reservations related to the recommended content, you can click the recommendation to move directly to The Hyundai Hi app. The company noted this enables a shopping experience that naturally connects conversational exploration to actual purchase.
A Hyundai Department Store official said, "By providing The Hyundai content across online and offline channels based on the high accessibility of KakaoTalk, the leading mobile messenger in Korea, we have been able to further expand the omni shopping experience from the customer's perspective," adding, "We will continue to advance The Hyundai Hi's content and strengthen strategic collaborations with external platforms to lead a differentiated digital retail experience."