Lotte Wellfood said on the 6th it will launch four matcha-flavored desserts to tap into the matcha trend.
The regular Lotte Wellfood matcha products launching this time are two items: "Custard Cake Matcha & Strawberry" and "Premium Ghana Langue de Chat Matcha." The two seasonal limited editions are "ABC Choco Cookie Matcha" and "Chic Choc Matcha."
Lotte Wellfood is offering a total of seven matcha-flavored desserts, including the four new products. Lotte Wellfood said it will continue to target the matcha trend through a lineup that includes "Binch Premier Matcha," the first matcha product to become regular, "Premium Mon Cher Matcha & Strawberry," which became regular on the previous month, and "Dream Cacao Matcha," introduced in January.
To market the seven matcha-flavored desserts, it also plans promotions such as curated collection events at offline channels.
A Lotte Wellfood official said, "As the steadily popular matcha trend surged to a global trend last year, it is establishing itself as a core flavor," adding, "We will continue to showcase the uniquely sweet-and-bitter taste of matcha desserts through a variety of brands."