Lotte Chilsung Beverage said on the 6th that it has released "Ceylon Tea Matcha Latte," which highlights the flavor of matcha and the taste of milk.
Ceylon Tea Matcha Latte uses matcha grown in Jeju to deliver a subtle tea aroma, a clean taste, and deep flavor. Milk is added to complete a smooth latte style.
Ceylon Tea Matcha Latte comes in a 340 ml size that fits in one hand for better portability. The package places the Ceylon Tea logo at the top of the label to express brand identity. To intuitively convey matcha, a matcha image is inserted at the bottom of the product, and green tones are applied overall. Ceylon Tea Matcha Latte will gradually expand its sales channels, starting with large discount stores and convenience stores nationwide.
A Lotte Chilsung Beverage official said, "Reflecting the trend of rising consumer interest in matcha, we combined Jeju-grown matcha with milk to introduce a fragrant and smooth matcha drink," adding, "We hope 'Ceylon Tea Matcha Latte' becomes a good choice for everyday gatherings with friends and family."