Premium coffee brand Nespresso said on the 2nd that it launched the "Blue Bottle Bold Blend" through its fourth collaboration with global specialty coffee brand Blue Bottle Coffee.
The collaboration between Nespresso and Blue Bottle has continued since last year. In line with the home cafe trend, it provided an experience of "specialty coffee enjoyed at home," reflecting consumer demand to enjoy high-quality coffee at home.
The newly introduced "Blue Bottle Bold Blend" is a reinterpretation of Blue Bottle Coffee's signature blend, "Bold Blend," in Nespresso Vertuo capsules. Based on Nespresso's Vertuo system, it blends 100% Arabica beans from Colombia and Brazil. The capacity is 230 ml, which Nespresso said is easy to drink in everyday life.
In particular, a limited "Aerochino gift set," a premium milk device that includes a 17% discount benefit and special gifts, will also be released. In addition, a "Travel Tumbler Blue Bottle Edition" that captures the sensibility of Blue Bottle Coffee will be released the same day. It is an ice-only tumbler with a 540 ml capacity, featuring a transparent container and the color symbolizing Blue Bottle Coffee.
A Nespresso official said, "This collaboration is a synergy between global coffee brands," adding, "We will provide a differentiated coffee experience that reflects consumer preferences."