Musinsa's modern basic casualwear brand "Musinsa Standard" said on the 2nd that it opened a new offline store on the first floor of Lotte Mall Eunpyeong in Eunpyeong District, Seoul.
"Musinsa Standard Lotte Mall Eunpyeong" is Musinsa Standard's first store in Eunpyeong District and the brand's 38th offline outlet in Korea. It introduced an additional in-house brand store about a month after the opening of "Musinsa Outlet&Used Lotte Mall Eunpyeong" on the 5th of last month.
The store is organized so shoppers can see key lineups at a glance, including men's and women's lines as well as kids, beauty, and home. Based on Musinsa Standard's signature minimal interior, it plans to offer a differentiated brand experience through a store layout that organically links online and offline shopping.
A Musinsa official said, "As steady customer demand has been confirmed in the northwestern area of Seoul, we opened a new store at Lotte Mall Eunpyeong, a key commercial hub, to further broaden our touchpoints with customers," and added, "We will continue to expand our offline foothold in densely populated commercial districts so more customers can directly experience Musinsa Standard."