Global beauty corporations APR said on the 2nd that cumulative domestic and overseas sales of Medicube PDRN (polydeoxyribonucleotide) products have surpassed 50 million units per item.
PDRN is a fragment of DNA extracted from salmon and is effective in improving cell regeneration and skin recovery. In the past, it was mainly used in dermatology procedures or the professional pharmaceutical field for the purpose of skin regeneration and recovery, but recently its application has expanded across skincare products.
APR first launched its PDRN products in Jun. 2024. It surpassed cumulative sales of 15 million units in Jul. last year, and as of Feb. this year, sales have exceeded 50 million units. Backed by growing global demand for high-performance skincare, the share of sales has expanded in major overseas markets, including the United States and Japan, as well as in Korea.
The Medicube PDRN line has built a lineup that covers every step of skincare. Currently, the product family is expanding to toner, serum, cleanser, and haircare, centered on ▲ PDRN Pink Peptide Ampoule ▲ PDRN Pink Collagen Gel Mask ▲ PDRN Pink Tone-up Sunscreen.
In particular, "PDRN Pink Peptide Ampoule" and "PDRN Pink Collagen Gel Mask" continue to rank high in major categories on Amazon, the largest U.S. e-commerce platform.
APR plans to accelerate the advancement of skincare raw material production infrastructure and the expansion of its business portfolio based on its sales performance. In 2027, it will complete the "APR Factory Plant 3" in Pyeongtaek, with a size of about 4,000 pyeong, and will begin full-scale production of skin booster raw materials based on PDRN and PN. Through this, it aims to internalize technology for core raw materials and secure quality competitiveness, and to launch in earnest into the high value-added skin booster market.
An APR official said, "We will continue to advance our business structure based on raw material competitiveness and research and development capabilities, and steadily expand our presence across the high-performance beauty market."