Hitejinro said on the 2nd that its flagship beer brand "Terra" won the top prize in the beer institutional sector for the third consecutive year at the "2026 New York Festivals Korea National Brand Awards."
The "2026 New York Festivals Korea National Brand Awards" is an event hosted by New York Festivals, one of the world's three major advertising festivals. Terra received high marks in areas including ▲brand image power ▲quality competitiveness ▲loyalty ▲global competitiveness, and scored 75.48 on the National Brand Competitiveness Index (NCI) to rank No. 1 in the beer institutional sector for the third consecutive year.
Terra, promoted with the "100% real carbonation" concept, set the fastest sales pace among beer brands by surpassing 1 million cases in 39 days after its launch in Mar. 2019. Now in its seventh year since launch, it has reached cumulative sales of 6 billion bottles (330 ml bottles, as of Mar. 31) and is growing into Korea's leading beer brand.
To mark its seventh year since launch, Terra selected soccer player Son Heung-min, who symbolizes Korea's "No. 7," as its model and is running an integrated campaign across various channels.
A Hitejinro marketing official said, "We are very pleased that Terra, now in its seventh year since launch, has achieved the feat of ranking No. 1 for three consecutive years at the '2026 New York Festivals Korea National Brand Awards,'" and added, "This year in particular, we will make even greater efforts to solidify Terra's dominance through a variety of collaborations with player Son Heung-min."