Hanssem said on the 1st that it has selected chef Anh Sung-jae and actor Jeong Eun-chae as ambassadors and will roll out the "Back to Hanssem" campaign. The move aims to strengthen its premium brand image that reflects the design know-how and a relentless focus on quality built over 56 years.
In this campaign, Hanssem positioned Anh Sung-jae as the figure representing its kitchen product line and Jeong Eun-chae as the figure representing its dressing room storage product line. In particular, it focused on conveying images tied to each product's characteristics.
In the campaign video, Anh Sung-jae looks over the kitchen space centered on Hanssem's premium kitchen products, the "Kitchen Bach" and "Euro" series, saying, "Whatever else, when it comes to the kitchen, I trust my judgment." It especially highlights the elements that matter in real use, such as storage efficiency, traffic flow, design, and finishes.
Jeong Eun-chae introduces the dressing room's storage system, saying, "People who care about their clothes will fall for this dressing room at first sight." Focusing on Hanssem's "Signature" dressing room line, it underscores space efficiency and design elements, and emphasizes the custom modular structure and space utilization. In particular, it presents storage space as a key element of interior design.
Hanssem also plans to release, in sequence, videos in an episodic format that capture the detailed functions of its kitchen and storage products together with chef Anh Sung-jae and actor Jeong Eun-chae.
A Hanssem official said, "This campaign was planned to convey, in the most intuitive way, Hanssem's long-standing design philosophy and uncompromising quality standards," adding, "The professional and refined images of chef Anh Sung-jae and actor Jeong Eun-chae will meet the premium values Hanssem pursues and resonate with customers."