Lotte Mart will support young farmers and expand sales channels for eco-friendly agricultural products.
Lotte Mart said on the 31st that it signed a three-party memorandum of understanding (MOU) at Lotte World Tower in Songpa-gu, Seoul, on the 30th with the Korea Agency of Education, Promotion and Information Service in Food, Agriculture, Forestry and Fishery (EPIS) and the Environmental Foundation to pursue the win-win project for farms, "Sangsaeng Seed."
By leveraging its online and offline distribution networks and promotional capabilities, Lotte Mart will support young farmers and the expansion of sales channels for eco-friendly agricultural products. It also plans to strengthen practical exchanges with farms by running rural volunteer activities with employee participation.
The Sangsaeng Seed project is a campaign that expands Lotte Mart's ongoing environmental, social and governance (ESG) win-win activities into the rural sector. From 2024 to 2025 for two years, Lotte Mart ran the ESG campaign "Bada-ae (Love) Jinsim" to preserve the marine ecosystem, working to create a sustainable fisheries environment.
Kim Beom-chang, head of HR Innovation for Lotte Mart and Super, said, "It is meaningful to support the sustainable growth of young farmers and to build a virtuous cycle in which local agriculture and distribution develop together," adding, "We will continue to contribute to the spread of eco-friendly agriculture and to enhancing the sustainability of local agriculture through various ESG activities."