Korea Philip Morris said on the 31st that it will sell a new color, "Electric Purple," for the heated tobacco device IQOS Iluma i One at major convenience stores nationwide starting on May 2.
Electric Purple was first unveiled on Apr. 10 at the official IQOS online store and nine IQOS directly operated stores nationwide. The color features a deep purple hue with a bluish tint.
The company said it will run a promotion at major convenience stores nationwide that carry Electric Purple through May 20 to mark the expansion of its sales channels. Regardless of color—not only Electric Purple but also Midnight Black, Breeze Blue, and Leaf Green—customers can purchase the IQOS Iluma i One at a special discounted price in the 30,000-won range.
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