Helinox Wear, developed by Kolon Industries FnC institutional sector, opened its first standalone offline store.
Kolon FnC institutional sector said on the 30th that Helinox Wear opened stores at Lotte Department Store Jamsil and Hyundai Department Store Trade Center. It is the first time the brand has introduced official offline stores since last year's brand-launch pop-up store.
To mark the first store opening, various promotions will run through on the 12th of next month. It will offer a 10% discount to celebrate the opening, and the first customers who spend 300,000 won or more will receive a collaborative water bottle made with the foldable bottle "Cnoc."
With the store opening, Helinox Wear will newly launch its "ZERO" line. It consists of ultralight products that incorporate Helinox Wear's technical expertise.
The signature product is the Zero Windshell, an ultralight packable jacket weighing around 105g. Made from ripstop fabric (a material woven with fine threads that is light yet resistant to tearing), it stands out for its water-repellent and windproof performance.
In addition to apparel, it will also introduce a lineup of gear, including the Backpacking Bag 45, the D-Pack storage pouch, and a cooler bag, all made with the same fabric as Helinox's flagship camping chair, the Helinox Chair Zero, to enhance durability.