Global commerce corporations Boosters said on the 30th that last year's results came to 152.7 billion won in revenue and 25.5 billion won in operating profit. Compared with a year earlier, revenue rose 109.6% and operating profit climbed 179.9%.
Boosters said of last year's performance that it was "the result of advancing an integrated supply chain management system (SCM) that enables data-based decision-making, along with a strategy of selection and focus centered on the brands 'Equalberry' and 'Branden'." Boosters integrates management across the entire process from product planning to production, logistics and sales.
The share of global sales, which was at 26% in the first half, expanded to 54% in the second half. The skincare brand "Equalberry" solidified its foothold in the global market by consecutively ranking No. 1 as a bestseller on Amazon in North America. The lifestyle brand "Branden" also began full-fledged overseas expansion.
Boosters CEO Choi Yun-ho said, "Based on the global brand growth formula verified through Equalberry, Branden's overseas expansion is progressing rapidly," adding, "We will turn the growth formula of brands that can continue to grow in any market into system and organizational capabilities."