A TWOSOME PLACE said on the 30th that it has selected Wonhee, a member of the idol group "ILLIT," as the model for its new campaign and will roll out its spring-summer season campaign in earnest.
Wonhee, representing Generation Z, is regarded as an artist who has secured both popularity and a strong fandom. In particular, while delivering high-quality performances on stage, she has also drawn attention in entertainment content for her natural and candid presence, earning broad appeal across generations.
The spring-summer season campaign joined by Wonhee will center on products across the spring-summer lineup. Starting next month, campaign videos featuring Wonhee's new charm and A TWOSOME PLACE's distinctive, stylish direction will also be released.
An A TWOSOME PLACE official said, "We expect the bright and vibrant energy of ILLIT member Wonhee to bring a fresh boost to this campaign," adding, "As our ads have drawn attention each season for their differentiation, we will more effectively convey our unique value through a new genre of advertising unlike before."