The Born Korea said on the 30th that from the 1st to the 19th of next month it will offer signature dishes from a total of 16 in-house and dining-out brands at discounts of up to 50% through a "customer appreciation dining integrated event."
This customer appreciation dining integrated event is organized to express gratitude to customers who trusted the brands and visited their stores over the past year. As it runs for a total of 19 days, a relay promotion offering discounts of up to 50% will be applied to signature dishes of the brands designated for each day of the week.
The participating brands by day of the week are as follows: ▲ Apr. 1, 3, 8, and 10 (Wed., Fri.) Yeokjeon Udon, Wonjo Ssambapjip, Jesun Sikdang ▲ Apr. 1, 2, 8, and 9 (Wed., Thu.) Hanshin Pocha, Saemaeul Sikdang, Maki Oreum ▲ Apr. 2, 4, 9, and 11 (Thu., Sat.) Rolling Pasta, Insaeng Seolleongtang, Mijeong Guksu ▲ Apr. 3, 4, 10, and 11 (Fri., Sat.) Baek's Beer, Yeondon Twigim Deopbap (Yeondon Ball Katsu), Richun Sikdang, Dolbaegi Jip, Bonga.
In addition, to mark Black Day on the 14th of next month, Hong Kong Banjeom will sell jjajangmyeon for 3,900 won. From the 6th to the 12th of the following month, Baekboi Pizza will discount 5,000 won on orders of the "oven-baked sandwich (Ogu-sandwich)." From the 13th to the 19th of the same month, all pizza menu items from Baekboi Pizza will be discounted by 6,000 won on Baemin.
For this integrated event, headquarters will cover 100% of all discounts and promotional expense incurred in running the event. Previously, last year The Born Korea carried out a large-scale, 100% headquarters-funded integrated discount promotion worth 30 billion won as part of a broad franchisee win-win support plan.
A The Born Korea official said, "We will do our best to become a brand that can satisfy both customers and franchisees by responding swiftly to customer feedback and responding firmly to slander and distortion."