GS Retail's supermarket GS The Fresh said on the 30th it will launch exclusive kimchi products in collaboration with Josun Hotel on the 1st of next month. This is the first time Josun Hotel kimchi is being released as supermarket-exclusive products.
The products are not a simple IP tie-up; they are based on Josun Hotel's kimchi recipe while being planned in sizes and prices suitable for supermarket sales. They use premium domestic ingredients such as seasonal napa cabbage and radish, solar sea salt, and chili powder, and deliver a clean taste by adding broth made with pine mushrooms and kelp.
They also enhanced the flavor by applying proprietary fermented lactobacillus and improved texture by adding mustard greens. Pear purée adds a natural sweetness.
The product size is 1.7 kg, suitable for one- to two-person households. To reduce swelling and brine leakage that can occur during fermentation, a "topknot-style" package was applied. The price is 23,900 won, and to mark the launch it will be discounted to 19,900 won through the 7th.
Hwang Jin-hak, GS Retail's ready-meals team MD, said, "The introduction of Josun Hotel kimchi was planned to meet growing customer demand for premium foods and to strengthen differentiated product competitiveness," adding, "We will continue to expand premium products that reflect customers' diverse tastes and lifestyles."