Shinsegae Group said on the 29th that it will hold the biggest first-half shopping festival, Landers Shopping Festa (hereafter Ranshope), from the 1st to the 12th of next month with major affiliates participating. It will offer steep discounts on everyday items ranging from ingredients and dining-out menus to daily necessities and fashion goods.
E-MART will offer up to 50% off popular foods such as premium Korean beef, known as hanwoo, pork samgyeopsal, Russian king crab, and wine when paid with event cards from Apr. 1 to 5. From the 1st to the 3rd, a tray of 30 eggs will be sold for 5,450 won. That is about 2,000 to 4,000 won cheaper than market prices. Six cuts, including ribeye and New York strip, will also be sold at up to 40% off when paid with event cards.
Traders will offer RTG omega-3 and multivitamins for 17,980 won and 27,980 won, respectively. From Mar. 30 to Apr. 5, the special price applies to customers paying with Samsung Card. It noted the products were planned through overseas direct sourcing to target the lowest prices compared to products of similar level.
Shinsegae Live Shopping prepared limited items in collaboration with Josun Hotel, including a "chuck flap tail 5+1 pack" and a "three-item festa" composed of LA galbi, yukgaejang, and tteokgalbi. No Brand Burger will sell the "No Brand Burger Amazing Double Ranshope Edition" large set for 4,700 won—35% off the regular price—when ordered with an app coupon.
The 2026 Ranschelin Guide, with the concept "a gourmet journey with Shinsegae," will also run. E-MART will present "minari samgyeopsal," pairing spring water dropwort with pork belly, and Josun Hotel will offer a "spring season afternoon tea set." Starbucks will collaborate with the KBO to release limited items "baseball green tea, hot dog, and popcorn & pretzel."
E-MART24 will launch the "Day off series" with chef Son Jong-won under the theme "ready-to-eat meals to enjoy comfortably while taking a break in daily life." It includes a ssambap set lunchbox, kimbap, and sandwiches.
In addition, Shinsegae Department Store will offer coupon packs of up to 30% off usable at Sweet Deli, Food Market, restaurants, and wine shops. JW Marriott Hotel will sell Flavors buffet vouchers for two at a 20% discount.
Gmarket will sell Roborock's new product, the Roborock S10, for 1.64 million won as a one-day limited special on Mar. 31, a day before Ranshope opens. During the event, it will also provide up to 12% discount coupons and instant card discounts. It will additionally run a pre-registration promotion from Mar. 30 to Apr. 20 ahead of the Apr. 23 launch of its new membership "Kkok."
Starbucks will roll out team-specific tumblers, mugs, and other goods for the start of the pro baseball season and operate the "Lucky 7 coupon pack," which includes benefits worth 70,000 won during the event. Some goods will be sold online at up to 50% off.
SSG.com will randomly distribute either up to a 12% discount coupon or grocery shopping support funds each day during the event. Popular items, including a Lululemon rain jacket, will be sold at up to 30% off.
W Concept will introduce about 60 discounted fashion, beauty, and lifestyle items along with coupon packs offering up to 30% off its exclusive brands. It also prepared exclusive special-price items such as Adidas Samba (89,400 won) and a Frontrow jacket (99,000 won).
Shinsegae Duty Free will sell online-only items such as cosmetics, parallel-import brands, and liquor at up to 80% off. Shinsegae Simon Premium Outlets will also apply up to an additional 20% off on top of regular outlet prices.
Casamia will cut the price of the "Camforest massage recliner" to 2.89 million won from 3.35 million won and add interest-free installment benefits. Casamia Mall will also run an unlimited 10% coupon event. Shinsegae Live Shopping will select two brands each day during the event to offer up to 25% discount coupons, gifts, and an additional 7% rewards benefit. Shinsegae I&C will sell the "Starlink satellite terminal," an ultra-high-speed satellite internet device, at a 20% discount.
Shinsegae Group said, "Ranshope will take root as the most anticipated shopping festival of spring for customers," adding, "we will mobilize the group's capabilities to ensure customers receive clear benefits."