Lacoste, the French fashion brand operated by Dongil Lacoste, said on the 27th it appointed Park Sin-ha as its new CEO.
Park is regarded as having built expertise in areas such as marketing and business management while working at global fashion corporations including Adidas and Levi's.
Park previously worked as Lacoste's marketing director and more recently served as head of the Korea office of Authentic Brands Group (ABG).
Park plans to strengthen the brand's competitiveness with a focus on younger generations and separately push ahead with upgrading distribution networks and digital channels and enhancing digital and marketing capabilities.
※ This article has been translated by AI. Share your feedback here.