Hyundai Department Store said on the 27th that it will hold the "The Hyundai Popup Festa" at Hyundai Department Store and Hyundai Outlet locations nationwide through the end of next month.
The Hyundai Popup Festa is an experiential content event. More than 170 popup stores reflecting the tastes of a wide range of customers, including the 2030 generation and foreigners, will operate.
At The Hyundai Seoul, a "Marie Claire" popup will run from the 2nd to the 8th of next month. At the Pangyo branch, a subculture game "Trickcal Revive" popup will be held from the 27th to the 7th of next month. At the Mokdong branch, a beauty select shop "Coasis," among others, will be set up.
At the Trade Center branch, the "WWW" event introducing K-fashion designer brands will be held with the Fashion Industry Association from the 3rd to the 9th of next month. At the Cheonho branch, a "Wellness Fair" for senior customers will run from the 27th to the 5th of next month. At the Pangyo branch, an "artificial intelligence (AI) & tech" fair will be held.
Experiential K-culture content for global customers has also been strengthened. At the Kintex branch, a "Learn Korean with BTS" popup will be held. At the Cheonho branch, there will be a hanji craft experience program; at the Jungdong branch, traditional mother-of-pearl and tile art experiences; and at The Hyundai Seoul, tufting and knitting experience events are planned.
For family visitors, various IP (intellectual property) experiential popups will open at the outlets. From the 3rd to the 19th of next month, the Hyundai Premium Outlet Gimpo branch will host the children's educational content "Numberblocks," and Namyangju Space One will host a popup for the global jelly brand "Haribo," respectively.
A Hyundai Department Store official said, "With the spring season, we planned this so customers can experience the latest trends in various ways," adding, "We will continue to plan new content and consistently provide distinctive shopping experiences."