Pulmuone said on the 27th that it signed a memorandum of understanding (MOU) with the Marine Stewardship Council (MSC) Korea office for a "sustainable seafood meal service cooperation program."

At Pulmuone's Suseo headquarters in Gangnam-gu, Seoul, on the 26th, Seo Jong-seok, head of the MSC Korea office (right), and Yoon Myeong-rang, head of Pulmuone Global Marketing (left), hold the agreement and pose for a commemorative photo. /Courtesy of Pulmuone

The MSC is an international nonprofit organization that establishes the international standard "MSC certification" for sustainable fisheries that prevent seafood depletion. More than 20% of the world's catch is produced by MSC-certified fisheries, and the MSC ecolabel is displayed on and distributed with more than 20,000 seafood products. The United Nations (UN) recognizes MSC data as an official measurement indicator for achieving the Sustainable Development Goals, including SDG 14 (life below water).

According to Pulmuone, the signing ceremony was held the previous day at Pulmuone's Suseo headquarters in Gangnam District, Seoul. Attendees included Seo Jong-seok, head of the Marine Stewardship Council Korea office, Yoon Myeong-rang, head of global marketing at Pulmuone, and other officials from both sides.

The agreement was reached as both sides found common ground on building a stable supply chain to expand MSC certification and sustainable seafood. Through this, they agreed to pursue: ▲ expanding the supply and encouraging the use of MSC-certified meal service ingredients ▲ providing information and promoting MSC-certified seafood to dietitians ▲ identifying cases of sustainable seafood dietary campaigns linked to meal services ▲ jointly developing other areas for mutual cooperation.

In particular, using this agreement as a springboard, they plan to promote a "sustainable seafood school meal campaign" to mark World Oceans Day (June 8). They also plan to run event programs for participating schools.

Yoon Myeong-rang, head of global marketing at Pulmuone, said, "Pulmuone is building a supply chain in the seafood sector that fulfills environmental responsibility to expand sustainable foods," and added, "We will foster a culture of sustainable seafood consumption starting in school meal settings, where the next generation most frequently encounters it."

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