Lotte Wellfood said on the 25th it will make last year's seasonal limited menu, "Premium Moncher Matcha & Strawberry," a regular product.
"Premium Moncher Matcha & Strawberry" is the first product in the premium lineup and features matcha and domestically grown Seolhyang strawberries.
Lotte Wellfood said it plans to target consumers seeking diverse gourmet experiences through the Premium Moncher brand. It offers special experiences to consumers through seasonal limited products such as limited-edition menus that reflect trend recipes and in-season fruits. Depending on consumer response, it will also actively consider making items, like this matcha & strawberry flavor, regular products.
Meanwhile, the matcha trend surged last year and has continued to this day. Lotte Wellfood noted that "Binch Premier Matcha," which became a regular product in Oct. last year, has consistently accounted for more than 20% of sales within the Binch brand.