Lotte Wellfood said on the 23rd it will expand its "Dubai st (style) pistachio" product lineup to a total of six items across confectionery and frozen desserts.
Earlier, as a trend emerged on social media (SNS) of eating its "Myeongga Chal Tteok Pie" with pistachio spread, Lotte Wellfood pre-released Myeongga Chal Tteok Pie Dubai st pistachio flavor.
The product was initially produced in limited quantities but sold out on Lotte Wellfood's official mall within a week of launch. As the pre-release stock quickly ran out, additional production is now underway.
Accordingly, Lotte Wellfood will further expand the lineup by introducing five new Dubai style pistachio products by Apr..
The additional new products are three limited-edition confectionery items and two regularly sold frozen desserts. The confectionery items are ▲ Dubai st chewy manjoo ▲ Crunky Devil pistachio flavor ▲ Crunky chocolate bar Dubai st pistachio flavor. The regularly sold frozen desserts are ▲ Crunky monaka Dubai st pistachio flavor ▲ Crunky bar Dubai st pistachio flavor.
By Apr., four more items will be added using the "Crunky" brand.
A Lotte Wellfood official said, "The Dubai dessert craze is drawing daily attention and is becoming a culinary genre in its own right beyond a simple fad," adding, "We will strive to introduce products that delight consumers and offer diverse culinary experiences, including these six new items."