Shinsegae Group said on the 22nd it will hold a large shopping event mobilizing its key affiliates, the "Landers Shopping Festa (Ranshope)," from Apr. 1 to 12.
E-MART is launching a new brand, "Heavy & Tender," focused on steak cuts such as chuck flap tail, strip loin, and sirloin, and will sell them at up to 40% off. Shinsegae Department Store has prepared various promotions, including products from the luxury lifestyle curation space "Twelve" and a special exhibition of marbled premium Korean beef, known as hanwoo.
E-MART24 is releasing seven ready-to-eat items in collaboration with chef Son Jong-won and will run a pairing giveaway event during the festival. Starbucks plans to introduce collaboration products with the KBO League. Shinsegae Casa will offer the premium massage chair "Campo Rest Massage Recliner," and Gmarket will sell the "Roborock robot vacuum," both at special prices.
Food-focused benefits have also been strengthened. Through the "2026 Ranchelin Guide," a range of food and beverage discounts will be offered, and Shinsegae Department Store has prepared a coupon pack with discounts of up to 30% usable in food zones such as restaurants and wine. Josun Hotels & Resorts will discount fine-dining courses at major restaurants by up to 20%.
No Brand Burger is introducing the new "NBB Amazing Double Ranshope Edition Set" for 4,700 won, and SSG.com will sell popular fresh foods such as chamoe melon, grapes, and premium Korean beef, known as hanwoo, at up to 40% off.
A "Star Tem" promotion offering about 170 seasonal foods and products such as fashion and home appliances at special prices will run alongside a spring clearance sale. SSG.com will sell about 100 items at exclusive special prices for "SSG7 Club" membership members.
A Shinsegae Group official said, "We have further raised the intensity of benefits that customers can feel at once," adding, "We will strengthen group-level integrated marketing that adds enjoyment to customers' daily lives."