CJ OnStyle said on the 23rd that it has been selected as an operator of the small business investment linkage program "LIPS," overseen by the Ministry of SMEs and Startups. With this, CJ OnStyle has secured operator status for both "TIPS" and "LIPS."
LIPS is a private investment-linked program in which the government matches funds when an operator invests in innovative small business owners. Selected corporations can receive up to five times the investment amount (cap 500 million won) through the policy funding support "LIPS I," and up to three times (cap 200 million won) through the commercialization subsidies support "LIPS II."
CJ OnStyle plans to support business expansion by linking direct investment with LIPS policy funds for the "2026 CJ Oncubating" brands to be selected in April. This will reduce the funding burden on new brands while strengthening the foundations for productization, marketing, and global expansion.
CJ OnStyle will also step up a strategy to nurture brands and founders together by linking with "Company Building," a program under CJ Oncubating that develops individual producers. The plan is to build a model in which an individual's idea grows into a global brand through a structure that connects the discovery of promising producers, early investment, LIPS policy funds, and commercialization support.
A CJ OnStyle official said, "We will mobilize all our infrastructure and capital strength to help promising producers and brands leap into global mega brands and to cultivate the future of K-lifestyle."