E-MART24 is expanding its alcohol sales channels by joining Dailyshot, the No. 1 online alcohol ordering platform in Korea.
E-MART24 said on the 23rd that starting on the 24th it will open a dedicated E-MART24 store on the Dailyshot platform and operate a pickup service.
With this launch, popular alcoholic beverages sold by E-MART24, including E-MART24's wine specialty brand "COMO," can also be purchased on Dailyshot.
Customers can easily order a variety of alcoholic beverages through the dedicated E-MART24 service within the Dailyshot app, then designate a desired date for pickup at a nearby offline E-MART24 store.
E-MART24 plans to expand its online sales outlets through Dailyshot following its own mobile app alcohol reservation pickup service "Bottle Order," strengthening customer touchpoints.
Since its launch in Sep. 2024, the Bottle Order service has seen increasing usage. From Dec. last year to Feb. this year, Bottle Order sales over three months rose about 18% from a year earlier.
The Dailyshot pickup service is available at about 2,000 E-MART24 stores nationwide, starting with around 1,400 products, with plans to expand the number of stores and products.
To mark the launch, E-MART24 will also run limited sales and discount events. From the 24th to the 27th for four days, it will sell "Hibiki Harmony," as well as ▲ Russell Reserve 13 Year ▲ The Glenturret 12 Year ▲ Caol Ila 12 Year ▲ Glendronach 18 Year, in limited quantities each day at 11 a.m.
From the 24th to the 31st, it will offer a 15,000 won discount coupon (limited to 100) for "Benromach 10 Year," and provide a 10,000 won discount coupon for two champagnes, "Nicolas Feuillatte" and "André Clouet."
In addition, it will apply 5,000–10,000 won discount coupons to four "Evan Williams" products, and offer discounts on 13 popular single malt whiskies, including "Glengoyne," "Smokehead" and "High West," until stock runs out.
During the event period, additional cart-value discount coupons will also be provided.