Lotte Chilsung Beverage's juice brand "Del Monte" took first place in the juice category of the "2026 Korea-Brand Power Index (K-BPI)," it said on the 23rd.
According to Lotte Chilsung on the day, Del Monte has ranked No. 1 for 28 consecutive years from 1999, when the survey began, through this year. Since 2008, it has earned the "Golden Brand" certification, which is given to brands that have placed first for 10 years or more in a row.
Marking its 28th year, the Korea-Brand Power Index is a brand management model developed by Korea Management Association Consulting (KMAC). Based on a total of 277 industries spanning domestic consumer goods, durable goods, and services, it evaluates brand awareness and loyalty through one-on-one, in-person interviews with more than 13,500 consumers nationwide.
In this survey, Del Monte received high marks in brand awareness and customer loyalty as a product that evokes "authenticity in juice" and "family love and happiness." It received positive evaluations in the awareness items of first mention, unaided awareness, and aided awareness, and in the loyalty items of image, purchase likelihood, and preference.
Last year, in line with the healthy pleasure trend, it unveiled two "Del Monte Drink Zero" varieties—apple and mango—with reduced sugar and calories, and launched "Del Monte Stevia Tomato Plus," which has 100% tomato juice and added dietary fiber. It also emphasized the freshness and zest of fruit through Del Monte Squeeze Ade and a revamped drink pack design.
A Lotte Chilsung Beverage official said, "We are honored that Del Monte juice, which has been with consumers as a healthy and delicious juice for our family, has been selected as the No. 1 brand in the juice category for 28 consecutive years," adding, "We will solidify our position as Korea's No. 1 representative juice brand through a variety of new product launches and marketing activities that meet consumer needs."