Orion said on the 23rd that the fresh cream dessert "Shall We" surpassed 10 million units in cumulative sales just 50 days after its launch.
According to Orion, the "Shall We craze" was fueled by word of mouth online. Following the "eolmuk (eat it frozen)" trend, recipes for freezing Shall We spread mainly on social media (SNS), and a candid camera–style clip featuring Shall We as a gift instead of the Dubai jjondeuk cookie drew 2.7 million views. As a result, some retailers experienced a "Shall We shortage."
Buoyed by domestic popularity and continued requests from overseas buyers to launch the product, Orion plans to begin exports to the United States through major local distribution channels tailored to local demand. In fact, content related to Shall We on Orion's official YouTube and Instagram recorded about 7 million views.
An Orion official said, "As word of mouth from domestic consumers spread through online communities and social media, it led to exports," adding, "With a standout 26% cream content delivering smoothness and value for money, we will grow it into the leading fresh cream pie brand."