Starbucks Korea said on the 23rd that starting on the 27th it will team up with the Korea Baseball Organization (KBO) to roll out drinks, food, and goods under the theme "Swing for Joy" starting with the KBO League season opener.
The collaboration was planned to offer the 12 million baseball fans and spectators an unusual experience that consolidates their rooting interest with Starbucks. This is Starbucks' first collaboration with a sports-related organization, and it is with the KBO.
It will introduce "Baseball Maesil Green Tea" as a new beverage. It is also launching two new food items: "Baseball Meat Chili Hot Dog" and "Baseball Popcorn & Pretzel."
A total of 32 Bearista stickers—four per each of the eight clubs—are randomly included inside the package.
Collaboration goods are also being released. The "Can Cooler Tumbler," which has two functions as a tumbler and a can cooler, combines a keychain modeled after a team slogan and a rally towel. In addition, it is releasing the "Bearista Keychain," dressed in each of the eight clubs' uniforms; the "Bearista Cap Mug," wearing each club's baseball cap; and a "Straw Charm Set" designed with team logos.
Reflecting the feature that KBO collaboration goods are operated by clubs based on their regions, sales channels will differ by product. Stores in each club's home region will focus on selling that club's products, while stores in Seoul, The Jeju Songdang Park R store, The Chuncheon Uiamho R store, and online channels will sell all products from the eight clubs. In stores, each person can purchase up to two of each item per visit.
Starting on the 27th, Starbucks will also offer, on a first-come, first-served basis, a baseball-shaped "Bokjori Keyring" with purchases of 30,000 won or more that include at least one handcrafted beverage at stores nationwide.