LG H&H's beauty brand belif is stepping up its push into the North American market.
LG H&H's belif said on the 22nd that it added the Aqua Bomb lineup to the online and offline channels of Ulta Beauty, a major U.S. cosmetics company. Ulta Beauty is a cosmetics retailer often called the U.S. version of Olive Young.
Belif launched Aqua Bomb – Frozen Cream last month at about 1,500 Ulta Beauty locations in the United States and on its online mall. The Frozen Cream is characterized by its hydration and cooling effect, which delays skin temperature rise even with repeated heat stimulation.
With the launch of the Frozen Cream, belif has strengthened its Aqua Bomb hydration lineup, including the bestselling Aqua Bomb, Moisturizing Bomb, and Eye Gel. Aqua Bomb and Moisturizing Bomb have surpassed 16 million units in cumulative global sales, and Eye Gel is gaining attention as a popular product on Amazon.
Belif has been building brand recognition in the North American market since entering Sephora, a U.S. multi-brand beauty retailer, in 2015. Starting with its entry into Ulta Beauty in 2020, it has successively expanded into various online and offline channels, including Amazon and TikTok Shop.